mere freudian slips

arreter:

Disappearing Ink Book: Books are very patient objects. We buy them, and then they wait for us to read them. Days, months, even years. That’s OK for books, but not for new authors. If people don’t read their first books, they’ll never make it to a second.

The book that can’t wait is a literary work printed with ink that completely disappears within two to four months of opening the package, urging purchasers to actually completely read the book shortly after they buy it. The project was developed by Argentinian small publishing house and bookshop Eterna Cadencia in collaboration with the buenos aires office of creative agency draftFCB, for an anthology of new latin american authors. Sealed in air-tight packaging, the specially developed ink begins to disappear upon its exposure to light and air.

(Source: blknymph, via travelthirst)

432 notes
10 months ago
  1. schenxd reblogged this from chibishae34
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  3. thewine-darksea reblogged this from blknymph
  4. floralrifles reblogged this from blknymph
  5. wandering-homeless-heart reblogged this from lamiaadorata and added:
    Does that mean if I buy one of these I get a book and then a journal in one?
  6. ifckin8u reblogged this from blknymph
  7. mypearl-forsundays reblogged this from cindyjin
  8. autumnleavesinsummerhair reblogged this from obdormio
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  12. thedarkeststar reblogged this from chevykimpala and added:
    Interesting novelty concept. It would have to stay a novelty concept though. I buy books to keep them in a collection to...
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  14. nottedellenotti reblogged this from blknymph
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  27. hdong reblogged this from llaurasim
  28. wilson-wu reblogged this from llaurasim and added:
    This would force me to read the books I buy. What a savvy and intelligent way to persuade readers, however, I do think...
  29. llaurasim reblogged this from jennipurrjin and added:
    mind-blowing concept. It would certainly change how I
  30. paschein reblogged this from blknymph
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